From an Idea to Nike

• From an Idea to Nike: How Marketing Made Nike a Global Success written by Lowey Bundy Sichol; illustrated by C.S. Jennings on Amazon

Turning an idea into a physical or virtual product, generating demand, and figuring out distribution? At least part of the answer relates to "How Marketing Made Nike a Global Success." Yes, marketing. Strategies regarding what styles and functions consumers prefer, what media and other advertising outlets they frequent and trust, maybe especially developing unique and distinctive branding that moves and evolves with the times to stay trendy.

Line drawings and easy reader text help an interested elementary school reader (or anyone) follow idea to product events over the seventy-nine years from 1938 (who knew? I didn't) to 2017. You then can double-check your newly acquired Nike knowledge with the 4-page "Timeline of Nike" at the back.

The legendary account of Carolyn Davidson and the Nike swoosh logo is major design school lore. I haven't checked the stats, but I'd guess it's one of the top ten most recognizable logos anywhere at any time. No need to worry, because design school instructors reassured us Carolyn eventually got compensated as she deserved.

This very short, large-print, easy reader book can't be comprehensive, but I'd like more information on how Nike became a global brand, a household buzzword, but there may not have been space or incentive. However, I appreciate the list of top ten endorsement deals, a ten item bibliography plus two pages of chapter-by-chapter (yes, this is a chapter book) notes that include print and digital sources used in writing From an Idea to Nike.

What's next? "From an Idea to Google," so you know I'm staying tuned to this series.

• My Amazon Review: marketing the brand