Santa Monica Promenade & Pier

After plans to visit the Getty Villa in Pacific Palisades on my day off fell through due to its being closed on Tuesdays, I ventured to downtown Santa Monica – DTSM – and the beach. At first I thought I'd wait for my monthly rundown before blogging any of it, but I got more good pictures than a summary blog can accommodate and I needed to write about the Third Street Promenade.


Third Street Promenade

During my first year in LA, Third Street Promenade was one of my best and favorite places to have fun; it was well-landscaped for pedestrians-only shopping and dining, packed with national retailers and some local ones, and included many spots along the way to sit, lounge, or socialize. Its current City of Santa Monica website describes it as world-class, and back then it probably qualified—or close to it.

Third Street Promenade in Spring 2016
Since 2016, online shopping has taken more of a hold (understatement), as it probably would have even without help from the Covid pandemic, so that's an obvious factor in what I saw on Tuesday. Related more specifically to Santa Monica, after the murder of George Floyd in May 2020, riots and looting in contiguous Los Angeles spilled over into Santa Monica and a police department that may have been capable of controlling and dispersing more conventional crowds and uprisings, but… this was different.

"I'm so old" I used to love browsing, shopping, and hanging out at malls, but as I recently blogged, the decline and death of the North American mall has disenchanted me and I'd basically quit the habit, anyway.

Returning to "what I saw on Tuesday." A ghost town trying to act brave. A dead mall that hasn't been buried or converted to another use necessarily pretending it won't always be like this. I didn't even try to count the number or percentage of storefronts without tenants. Though I don't recall Third Street Promenade ever being packed with people any time I visited, "sparse" is too generous a word for the current decimation of everything.

I didn't recognize the names of most of the stores! The only brands represented that I'd ever buy from were Barnes & Noble, Anthropologie, and Urban Outfitters. There was a Coffee Bean & Tea Leaf I determined to return to before I left, but instead I got a hazelnut frappe at CB&TL when I visited the pier after leaving the promenade.

In the category of "what can we make of this," although Tuesday was January 13th and Christmas is long over (even if you include January 6th, the day of Epiphany as part of the Nativity season), both brick and mortar and online retailers have taken down their Christmas trees, reindeers, and jingle bells because it's time to sell and shop for Valentine's Day, with maybe a thought for MLK Day and Black History Month along the way. But Third Street Promenade still was about trees and lights.

You don't need to search deeply to find articles that analyze all of this from almost any perspective. It doesn't make me feel nostalgic; it just makes me sad. It feels like an icon of so many pasts we knew yet don't truly want to return to, but we don't know what to do with the memories of those pasts or the realities of this present.

Santa Monica Pier

Because I was close to the beach, a visit to Santa Monica Pier was logical. I could pretend to be a tourist! Maybe you already knew that's where Route 66 ends?

I'll wrap this up with some pictures. I hope you enjoy them!

On the way back from the pier I met a flock of seagulls, but I was only quick enough to picture this one.